Squarespace and Webflow are the top recommended CMS platforms for building websites, landing pages, and eCommerce stores for small and large businesses. You can also create blog posts. Both are highly used website builders offering almost every feature, including responsive designs, numerous templates and themes, SEO, and integrations with third-party services, which makes them outstanding among other CMS platforms.
These no-code tools are the most competitive CMS builders; both offer built-in SEO and marketing, eCommerce features, components(reusable elements), and many templates and different features. Let’s see how these two CMS builders differentiate from each other.
Webflow and Squarespace cater to distinct audiences, each excelling in different areas. Webflow is best for customization and scalability, while Squarespace prioritizes user-friendliness and integrates solutions chosen based on your technical needs and business goals.
Overview of Squarespace Website CMS
Compared with Webflow, Squarespace is ahead in the business industry because more than 65% of Squarespace users have small businesses; its features make it the best CMS builder for large companies to promote their products online.
Squarespace has over 4 million live sites and over 3 million sites in history. Squarespace has over 300 thousand eCommerce stores and can be a strong choice for creating an online store.
[Read here about Squarespace and how the top 50+ Squarespace websites look, get inspiration!]
Overview of Webflow CMS
Webflow is also a top choice as a CMS website builder, with over 3.5 million users and over 230 thousand live websites. Webflow offers all the features that a developer needs to make awesome websites that showcase brand identity and generate leads.
Likewise, in Squarespace, you can create websites using AI in Webflow and complex websites using Webflow that promote your brand.
Webflow and Squarespace Templates Comparison
Webflow and Squarespace both offer customizable and responsive templates; whether you want a one-page website or portfolio for your brand to promote your identity, or if you want an eCommerce store or even a large website, you can use these templates on Squarespace and Webflow to get started.
Offering customizable and responsive templates but still differentiating from each other? Let’s get to know why they are different from each other.
Customizable Templates of Squarespace
Templates on Squarespace are limited compared to Webflow, but Squarespace has also categorized its templates based on the type of website. Additionally, you’ll see those block templates and separate sections while editing any section or adding any new section to the website.
Squarespace offers templates for email campaigns, so you don’t have to worry about designing every part again and again; you can also add any template in your favorites, the one you liked the most, to use later.
Customizable Templates of Webflow
Webflow offers many templates to save you time and get started with designing and development; over 6 thousand templates are available for you.
Webflow provides various templates based on user needs, and they are visually more stunning and modern; they are also responsive, as are templates in Squarespace. With Webflow’s website builder or editor, you can customize those templates to your needs.
Whether you want to create your eCommerce store portfolio websites or even only blog sites, Webflow’s modern templates will give your brand a new look and make your website stand out among others.
[Read here about Webflow and our Review of Webflow, its features, and websites.]
SEO and Digital Marketing
Webflow provides advanced SEO control, enabling users to customize meta titles, descriptions, alt text, and schema markup for enhanced search engine performance. It also integrates with third-party tools like Mailchimp and HubSpot for marketing campaigns.
Squarespace, meanwhile, offers built-in SEO features such as auto-generated sitemaps and mobile optimization alongside ready-made promotional layouts and email marketing tools. While Webflow is ideal for technical SEO and customization, Squarespace focuses on simplicity and all-in-one solutions. Choose Webflow for advanced control or Squarespace for ease of use and integrated marketing.
Webflow SEO and Digital Marketing
Webflow gives built-in SEO complete control over SEO and can edit meta titles, sitemaps, and basic metadata. It is best for users’ comfort and technical SEO. However, Webflow relies on third-party integration in marketing, like Mailchimp, Hubspot, and ads.
Squarespace SEO and Digital Marketing
Squarespace offers built-in SEO and marketing features, auto-generated sitemaps, essential meta titles, and mobile optimization. Squarespace offers ready-to-go promotional layouts and support for marketing tools like MailChimp and tagging for products on eCommerce websites.
[Read here to learn why SEO is important for business websites.]
Webflow AI Features
Webflow offers AI features to help you build your website with AI. This feature will make development easy for you with perfection, and websites built with AI using Webflow will provide you with better reach and more lead generation.
Squarespace AI Features
Squarespace offers AI features, too. To build your website with AI-like Webflow, this feature will make development easy for you with perfection, and websites built with AI using Squarespace will provide better reach and more lead generation.
Webflow Pricing and Plans
Webflow has different plans and pricing: Basic, CMS, Business, and Enterprise. The basic pricing plan is for relatively simple, static sites, doesn’t provide any functionality, and costs $14/mo. It offers a custom domain, 150 pages, 0 CMS collections, and 0 CMS items, and you will have unlimited form submissions and 10 GB of bandwidth.
Webflow’s next plan, named CMS, which is most popular for other sites and content-driven sites, costs $23/mo and also offers a custom domain and 150 pages, but 20 CMS collections, 2000 CMS Items with unlimited form submits and bandwidth of 50 GB additional features are upto 3 webflow designers can access the project. You can create a custom search engine so visitors can search for specific content.
Webflow’s business pricing plan for more significant sites that
need more flexibility also offers a custom domain, 300 pages, 40 CMS collections, 10000 to 20000 CMS items, unlimited form submission, and bandwidth from 100 GB to 2.5 TB, with up to 10 web flow designers can access the project and with create custom search engine you can also collect files from visitors via forms. The file size must not be 10 mb/file.
Squarespace Pricing and Plans
Squarespace has different plans and pricing compared to web flow: Personal, business, commerce basic, and commerce advanced. The personal pricing plan is for relatively simple, static sites, doesn’t provide any functionality, and costs $16/mo. It offers a custom domain, an optimized website, and templates for across devices; you can also send free invoices.
Squarespace’s next plan, named business, is the most popular and costs $23/mo. Offering all the features mentioned above in the personal plan along with the additional features of advanced web analytics, selling products, and easy checkout of own domain.
Squarespace’s commerce basic and commerce advance plans for more significant sites that
need more flexibility; both plans offer all the features that were mentioned in the above plan and cost $28/mo and $52/mo, respectively; both offer advance shipping, 0 transaction fee, and 0 fees on sending invoices but in commerce basic you can give discounts and sell a subscription, whereas in commerce advance you have that freedom along with the powerful merchandising.
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Case Study: Walker & Dunlop - Commercial Real Estate Business
Walker & Dunlop, a commercial real estate finance company, migrated from a static, outdated CMS to Webflow to create a dynamic, high-performing website that serves as a sales and marketing tool. They’re saving upwards of $6 million a year with Webflow, and we’ve reinvested those savings in other areas like website optimization and localization (paraphrased from their Webflow case study).
- Scalability: The company operates across multiple markets, and Webflow enabled them to localize content for different regions effortlessly. This scalability contrasts with Squarespace’s more rigid structure, a point your blog might explore when discussing platform flexibility.
- Customization: Unlike Squarespace’s template-driven approach, Webflow allowed Walker & Dunlop to craft a bespoke design that aligned with their brand identity, featuring interactive elements like mortgage calculators and dynamic property listings.
This showcases how a business leveraged Webflow for cost savings and enhanced marketing capabilities
This case underscores trade-offs in performance and usability between the two platforms, if interested, you may read more here.
Squarespace Vs Webflow: User Interface and Ease of Use
Webflow and Squarespace have user-friendly User Interfaces that attract users to use these website builders to create their brand website and generate leads.
Webflow is mainly used for complex and large websites and offers advanced features and customization. In contrast, Squarespace is ahead of Webflow in the user-friendly user interface. Squarespace provides a clean UI with an all-in-one solution such as Webflow, and almost every No Code CMS platform or CMS website builder has the same user interface.
Wait, then, what’s the difference? The difference is what they have in their UI; the theme doesn’t matter more than the structure of the website builders; let’s move on to each one’s user interface.
User Interface of Webflow
Webflow's user interface has 3 parts, left one with all the features, including pages, components, assets, variables, color selectors, apps, settings, and much more. The center is the editor, where you can see elements and apply customizations accordingly. The right side includes three tabs named style, setting, and interactions.
In the style tab, you have all the basic layout settings to ensure the website is optimized across devices, including paddings and margins, and you can also select among different layout options, including grid, box, flex, inline, and several others. The next tab, settings, has custom attributes features where you can add custom attributes to any elements, and the last one is the interactions, where you can set trigger actions for any specific page and the whole page.
User Interface of Squarespace
Squarespace provides the most straightforward user interface for every user, whether you are a beginner or an expert. Squarespace doesn't divide its website builder into parts. Instead, you can see Squarespace's sidebar on the left side, which covers one-fourth of the screen, and the rest includes the website editor.
The sidebar has many options, including the guide to start, a website where you will be able to customize the site, products, scheduling, email campaigns, analytics, and much more. In addition, you can customize the sidebar and choose which option should be shown.
Within the sidebar, below the menu, you can see the user icon with your avatar, along with the help center, sidebar customization, site settings where you can edit logos, and much more.
Drag and Drop
Squarespace doesn’t offer a drag-and-drop feature. Instead, you can add a section and add elements or customize any section in the template. Webflow has that drag-and-drop feature where you can select the widgets or components you want to add to the website and drag them onto the page.
Look at both closely and see which CMS is the best for you.
Webflow Drag and Drop
Webflow, with its drag-and-drop feature, makes it very similar to other CMS platforms. The drag-and-drop feature is suitable for beginners to start with Webflow, but this won’t be a good option for an expert because dragging and dropping every element will take longer than usual.
Squarespace Without Drag and Drop
Squarespace without drag and drop can be a good option for expert developers and designers because you don’t need to search for the elements or widgets repeatedly; add the section, choose the layout, and add content; it helps you save time.
Reusable Components
Webflow and Squarespace offer reusable components that you’ll create once but can use wherever you want on the website. Squarespace doesn’t provide reusable components, which makes it suitable, but at the same time, it doesn’t.
Let’s look closely at how this feature works in both CMSs and how it can benefit users.
Webflow Components
Webflow, with its reusable components feature, makes it easier than other CMS website builders. The reusable components feature can be good for development, but once you use it and change the content in any part of the website, the rest where the component is used will also be altered.
Squarespace Without Components
Squarespace without reusable components features can be a good option for expert developers and designers because you can add the same elements or widgets repeatedly and edit each element separately, which will not affect the rest where this element is used.
Pros and Cons Of Webflow
Choosing a website builder, between Webflow or Squarespace, to create a website that promotes your brand becomes difficult. Let’s get to know the pros and cons of that website builder. Webflow is a website builder that has both pros and cons. Let’s discuss it one by one.
Pros of Webflow
Webflow offers some outstanding features that make it stand out from the rest. Webflow offers complete control over SEO; you can edit the title, meta descriptions, alt text, URL slug, and schema markup, which helps in better SEO than Squarespace.
Webflow also offers webflow university, where you can advance your learning features so everyone can get familiar with every feature and tool in Webflow, which will give you more control over customizing your site.
Cons of Webflow
Webflow, on the other hand, also has some cons or drawbacks. That once you use any dynamic element more than one time when you make changes in one element, the other one will also get changed, which can be a challenging part because then you have to add separate elements with content.
Pros and Cons Of Squarespace
Squarespace also has some pros and cons, and before you use it, let me tell you a few interesting pros and cons that will help you to choose between Squarespace and other CMS.
Pros of Squarespace
Squarespace offers you more straightforward email marketing campaign features. Squarespace also provides promotional banners, pre-designed layouts for lead generation and sales, and easy integration of Google ads.
Cons of Squarespace
Squarespace doesn't give control over SEO; it gives auto-generated meta descriptions and metadata, no control over sitemaps, and no control over URL structure. These are the important features a CMS website builder tool must have.
Conclusion: Webflow and Squarespace
Webflow and Squarespace cater to distinct audiences, each excelling in different areas. Webflow stands out for advanced customization, offering granular control over SEO, reusable components, and over 6,000 modern templates, making it ideal for developers and complex, scalable projects. Its flexibility suits brands prioritizing design precision and technical SEO.
With its intuitive interface and built-in marketing tools, Squarespace shines for small businesses seeking simplicity, offering streamlined email campaigns, promotional layouts, and seamless eCommerce integration. While Squarespace lacks profound SEO control, its ease of use and all-in-one marketing features appeal to non-technical users.
Ultimately, Webflow is best for customization and scalability, while Squarespace prioritizes user-friendliness and integrated solutions chosen based on your technical needs and business goals.
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